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The Celebrity Perfumes Making a Comeback in 2025

Updated: Oct 4, 2025

Perfume is cyclical. Just as fashion revives silhouettes from decades past, fragrance has its comebacks. This year, celebrity scents are staging a surprisingly chic return. What was once a mall counter guilty pleasure has been reimagined with new formulations, sleeker packaging, and a wave of nostalgia that TikTok cannot resist. Here are the celebrity perfumes making a serious return to the spotlight in 2025.


Britney Spears Fantasy

Once dismissed as a sugary teen dream, Fantasy is enjoying cult status. TikTok creators layer it with musks and woods to give it a grown up edge. The result feels less bubblegum and more playful chic.


Pink spherical perfume bottle with a textured cap and small green accents, set against a white background. The bottle is shiny and elegant.

J.Lo Glow

Launched in 2002, this clean and soapy musk was ahead of its time. With the current love of skin scents, Glow feels newly relevant. It fits the quiet luxury mood with ease.


Opaque perfume bottle with a white frosted top, pendant necklace, against a plain white background. Text: Glow by JLo.

Sarah Jessica Parker Lovely

A true modern classic. Powdery florals, soft woods, and a gentle trace of musk. Lovely has always been understated. In 2025 its charm lies in exactly that, a chic minimalism at an accessible price.


Pink perfume bottle with a ribbed cap, labeled "Lovely Sarah Jessica Parker," on a white background. Elegant and minimalist design.

Beyoncé Heat

Warm, spicy, and amber rich. Heat has always been about presence. With amber and gourmand notes trending on TikTok, Beyoncé’s debut fragrance feels timely again and confidently grown.


Tall, deep red perfume bottle with a reflective surface. Gold label reads "Beyoncé" in elegant font, set against a white background.

Ariana Grande Cloud

Already a Gen Z darling, Cloud keeps its momentum. Many compare its airy sweetness to the mood of Baccarat Rouge 540, which makes it both familiar and addictive. It proves that celebrity fragrance can still set the cultural agenda.


Perfume bottle shaped like a cloud, with light blue glass and white base. "Ariana Grande" text visible. Bright, airy mood.

...but why are they are back?

We think nostalgia is powerful. Y2K and early 2010s beauty is shaping the conversation. TikTok layering makes familiar bottles feel new again. Creators remix celebrity scents with niche favorites to create fresh signatures. Finally, accessibility matters. Many of these perfumes sit under fifty pounds, which makes them an easy entry point into fragrance culture.


Far from being passé, these bottles show that celebrity perfume, worn with confidence and a little creativity, can be just as stylish as niche.

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