8 Perfumes TikTok Can’t Stop Talking About This Month

If you have scrolled through #PerfumeTok recently, you will know fragrance has become one of TikTok’s biggest obsessions. Reviews, dupes, and “compliment getters” are everywhere, and some bottles are attracting millions of views while sending sales soaring.

Here are the 8 perfumes dominating TikTok right now and why they are worth the hype.

1. Phlur Missing Person (£99)

The ultimate “your skin but better” scent. Musk, jasmine, and neroli create an intimate fragrance that TikTok calls “the smell of missing someone.”

2. Kayali Vanilla 28 (£73)

Layered in countless #PerfumeTok videos. Sugared vanilla blends with amber and patchouli to create a sweet, warm, and versatile scent.

3. Maison Margiela Replica Bubble Bath (£125)

A clean-girl favourite. Soapy musk and coconut capture the scent of fresh towels and a just-run bath.

4. Billie Eilish Eilish No.2 (£56)

From celebrity shelves to TikTok staple. Dark cacao, woods, and spice create a moody, affordable perfume that Gen Z loves.

5. Burberry Goddess (£99)

One of the biggest mainstream launches of the year and already viral. A modern vanilla that feels creamy, confident, and surprisingly sophisticated.

6. Zara Ebony Wood (£29.99)

A viral bargain. Pepper, woods, and warmth create a niche-like fragrance at a high-street price. PerfumeTok calls it the “best affordable buy.”

8. Victoria’s Secret Bare (£65)

An unexpectedly chic musk. It adapts to the skin and is often compared to Glossier You, but at a more affordable price.

10. Juliette Has a Gun Not a Perfume (£130)

The minimalist viral choice. Built on a single molecule, Cetalox, it smells different on everyone, which is why TikTok cannot stop talking about it.

Whiff’s Note: TikTok may drive the trends, but these perfumes prove the platform is reshaping how we discover fragrance. Playful, accessible, and endlessly curious, #PerfumeTok has changed the way people shop for scent.